Sunday, November 4, 2012

Gangnam style - The most watched viral video on the planet


A hugely popular video and currently a rage among youngsters and elders alike is gearing towards the most watched viral video on the planet. It has been predicted that in all likely hood, the South Korean singer PSY's viral video Gangnam Style will hit 1 Billion views on youtube by the end of 2012, a feet that has never been achieved by any artists. Channelmeter a popular site that tracks viewing statistics of youtube videos, predicts that Gangnam Style's viewership will surpass that of Justin Bieber's hit video 'Baby'. 

One may be wondering as to what is the secret of success of this particular song and its accompanying video? Firstly let us analyze the video in a little more details. 

Here is the synopsis of the video. PSY is lounging at what looks like a sandy beach, but the camera zooms out to reveal he is actually at a playground. The video alternates between the playground, where a boy dances next to him, and a row of horses in stalls, where PSY performs his signature "invisible horse dance". PSY is shown horse-dancing on the roof of the ASEM Tower before the camera zooms out to reveal the Trade Tower in the background. As PSY (and two girls) walk through a parking garage, they are pelted by pieces of newspaper, trash, and snow. At a sauna, he rests his head on a man's shoulder, while another man covered in tattoos is stretching. He sings in front of two men playing chess, dances with a woman at a tennis court, and bounces around on a tour bus of seniors. The scenes alternate quickly until there is an explosion at the chess players. PSY walks towards the camera, exclaiming "Oppan Gangnam style". He and some dancers perform at a horse stable. He dances as two women walk backwards. He dances at the tennis court, a carousel, and the tour bus. He shuffles into an outdoor yoga session. He dances on a boat. The camera zooms on a woman's buttock, then shows PSY "yelling" at it.

At a parking lot, PSY is approached by a man with a red Mercedes-Benz SLK and a yellow suit; they have a dance duel. He then appears in an elevator underneath a man who is straddling him and thrusting his pelvis. The man in the yellow suit gets in his car and leaves. In a subway cabin, he notices an attractive young woman dancing. At one of the train stops, he approaches the girl in slow motion, and she does the same. Both scenes alternate quickly till they start to embrace. He then tells the girl "Oppan Gangnam style", and they horse dance along with some others at the train stop. He also surfaces from a spa and horse dance across a pedestrian crossing.
PSY sings to the girl at a night club as people in all sorts of costumes walk behind them. He raps "seriously" in an enclosed space, but when the camera zooms out, he is actually sitting on a toilet with his pants down. PSY and a large group of dancers do the horse dance and strike a final pose. After some additional footage of the dance duel, PSY says, "Oppan Gangnam style", and the video finishes with a cartoon graphic.
The video has enough ingredients to keep you hooked. You can't help but sit and enjoy the video over and over again. It is guaranteed to put a smile on your face. Call it goofy, wacky or even vulgar. Endorsements from prominent figures like the UN secretary-general Ban Ki-Moon, British Prime minister David Cameron and Google's executive chairman Eric Schmidt are no mean feet and tremendously helped further popularize the song. 
"Gangnam Style" is a Korean neologism that refers to a lifestyle associated with the Gangnam district of Seoul, where people are trendy, hip and exude a certain supposed "class". The term was listed in Time's weekly vocabulary list as a manner associated with lavish lifestyles in Seoul's Gangnam district. PSY likened the Gangnam District to Beverly Hills, California, and said in an interview that he intended a twisted sense of humor by claiming himself to be "Gangnam Style" when everything about the song, dance, looks, and the music video is far from being high class.
People who are actually from Gangnam never proclaim that they are—it's only the posers and wannabes that put on these airs and say that they are "Gangnam Style"—so this song is actually poking fun at those kinds of people who are trying so hard to be something that they're not.
—PSY
The song talks about "the perfect girlfriend who knows when to be refined and when to get wild." 
As for the genre of the song itself, it has been said that the song is a fusion of LMFAO's synth based party music and Ricky Martin's Latin dance music with some South Korean charm thrown in. The outcome is a lethal combination of absolute music madness.
Whe cares if the dance moves are goofy, the music video is far from being standard and song's genre is a combination of several artists' work you have heard in the past. None of them matter as long as it gives sheer fun for nearly 5 minutes. Isn't that all of us need?
So put your worries aside and make some dance moves in Gangnam style!